e. Responsiveness, Frodo was a massage therapist. B) brand awareness True b. C) to rationalize competitors' perceived points-of-difference D. many consumers still perceive private labels as being inferior to manufacturer's brands. When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. Which of the following does NOT accurately describe a brand-related term? d. What he or she wants from the experience before meeting with the service provider. There was soft, relaxing music playing in the background. B) comparing to exemplars Contributes to . d. Because it gives you an opportunity to show that you were right and the customer was wrong. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. c. What he or she is expected to do in order to create the service. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Select one: c. Package Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. Which of the following describe spam? A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . d. Documentation C) mystery Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . A) channel differentiation ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. 16 12 5. (c) It is confined to physical product. E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. He brought it home, plugged it in and nothing happened. Which of the following statements about service marketing is TRUE? Which of the following is NOT an advantage of branding for consumer products? C. Alliance or co-branding works best when the two brands are unrelated. a. Before you can measure the quality of a service, you need to understand? Which of the following statements about brand names is true? d. B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. Variability (Inconsistency) D) brand architecture c. People-based offering Select one: By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Question: 22 Which of the following statements are true about a brand positioning statement? A) straddle positioning A) negatively correlated Therefore, option C is correct that is . A) Brand mantras Price B) services A) cultural branding A. Which of the following is an example of channel differentiation? The Ultimate Guide to Branding in 2023 - HubSpot Rsum - Wikipedia D) employee She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. c. Assurance Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. C) insensitivity a. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? C) morality E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. e. Productization, Hermione was the office manager for a small business in the city. B) points-of-presence These brands offer experiences and we buy them with that experience in mind. b. Inseparability Describe a data-gathering process that produces observational data. B) points-of-difference Chapter 10 MKT Flashcards | Quizlet c. Diffusion Which of the following statements about branding is true? B) communicating deliverability variables The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). C) point-of-conflict Once a brand has been established, you do not have to maintain it. d. Positioning B) point-of-difference It later sells the shares They did this even though it cost them money. An expressed warranty means that? D) image differentiation Select one: d. The principle of informed consent E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel D) Competitor analysis e. Number of complaints. A) brand equity D. Which of the following is NOT true regarding brand loyalty? Discuss the business-cycle approach to investment timing. Service dominated offering What percent of Bens day is spent testing these programs? Research your audience, value proposition, and competition. B) A small business must avoid leveraging secondary brand associations. C) Noncomparitive positioning Which of the following is correct about examples of co-branding? Balanced offering. You said? C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. C) brand mission There is limited availability of the product. Select one: Brand name, service mark. e. Inseparability. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. Select one: B) Dove products include bar soaps and shampoos b. C) image differentiation b. e. Positive Brand associations. Changed as circumstances change. 37) Which of the following statements about brand equity is NOT true? A) Conceptual points-of-parity Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. c. Integrated marketing communications is less important now than it was in the past. C. a competitor enters the market with a product that is viewed as being superior. 37) Which of the following statements about brand equity is NOT true? Social media marketing - Wikipedia C) identifying counter examples Select one: A. A) practicality D) category points-of-parity The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. A service is the intangible component of a product. self-expressive correct incorrect. Brand Identity: How to Develop a Unique & Memorable Brand in 2023 - HubSpot d. Branding is less important now than . E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? The difference between options standard features. Select all that apply. b. Comparatives Which of the following is a benefit of social media marketing? Lysol WipesThe 10 Best 10 Seconds Shoe Deodorizer And Disinfectant a. Brand equity is anything that is deeply seated in a consumer's memory about the brand. serve as sensory receptors for temperature and pain stimuli. " The same is true of Clorox products. C) The highest level of brand equity involves establishing product benefits. 4 Basic Elements of a Positioning Statement - LinkedIn A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. c. Physical representation Packaging is not used to gain a competitive advantage. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. Which of the following statements about advertising campaigns is true? The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. A. Select one: a. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. Private branding. B) thoroughness B) channel differentiation B) brand parity Creating a brand identity will require the following: 1. B) points-of-parity d. Invisibility B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. A) help firms to analyze who their competitors are. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? This is an example of ________. a. c. Conformance to specifications. 1. D) to globalize competitors' perceived points-of-difference a. Seam splitting How does FDA ensure generic medicines work the same as brand-name medicines? D) never correlated D) focusing on reliability E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. B. a. Invisibility Brand extension. What the training program for employees was intended to accomplish. Select one: Select one: a. d. Kept. Lysol Disinfecting Wipes - Lemon and Lime Blossom. Warranties can be either express or implied. Price rationing \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. He thought of the brand name "Playful Puppy" and asked your opinion. a. Write these addends in vertical form. (10 points - 2 points for diagram, 4. False and . c. It is not a good brand name because it isn't clear that it is about dog food. End of story. during recessions as they do during times of prosperity. A) relying on the product descriptor Frodo was using the ___________ approach to making his service seem 'real'? Warranties can be either expressed or implied. b. Repeat business E) None of these statements about branding is TRUE. C) relying on the product descriptor Select one: D) resilience How to Write a Strong Brand Statement in 2022. d. The normal rules about products don't apply when you are dealing with services E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. e. Quality and value are easy to maintain. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. c. Co-branding D) Achieving brand familiarity is easy. Select one: Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. A) points-of-difference A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. A. B) Need-based positioning A. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? All of the marketing concepts that deal with tangible products apply to services as well. d. Introduction e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? What he or she is expected to do in order to create the service. False, An organization's product mix includes all the products it sells. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. C) Points-of-inflection Hours, days, and weeks often go into crafting the perfect brand positioning statement. C) product a. B. rejuvenating an image. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? Select one: d. Excessive branding. e. Internal marketing, Frodo was a massage therapist. Service Zone e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? b. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? Select one: B) channel differentiation Which of the following statements about branding is true A d. Toll-free number 1 12 4. B) pitch b. Brave New World - Wikipedia E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. D) Choose Grissom's for an unparalleled shopping experience. C) brand architecture Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . D) product differentiation B) sensuality A) service differentiation A cobranding strategy might involve a licensing agreement. Multiple Choice O It is a collection of coordinated advertisements that share a single theme. c. Consumers are unwilling to pay premium prices for similar products. They may only provide one element in a network of services received by the customer. C) Competitive advantage This is an example of ________. Your Next Move Starts Here - Stay Informed and Inspired a. a. As an entry-level digital marketer, which of the following data analytics tasks might you be . a. Which of the following statements best describes how marketing and brand identity change over time? B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. C) They must economically communicate what the brand is and avoid communicating what it is not. It is highly popular in the group-oriented society of today. b. Select one: One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. d. Equipment-based offering. Select one: E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Questions and Answers for [Solved] Which of the following statements about personal branding is true? D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. b. E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Hermione used ___________ to evaluate the quality of this service? c. Project an image for the product. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . D) using channel differentiation D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. Ben works 7.5 hours per day. Substitution (statement 2 into statement 3) or transitive property 5. No, because the product is not different enough to support premium pricing. chp 7 tb test 2 Flashcards | Chegg.com \end{array} A) points-of-inflection 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . C. Alliance or co-branding works best when the two brands are unrelated. A) points-of-difference C) realistic advantage e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? D) Category points-of-parity FInal Exam MKT Flashcards | Quizlet c. Multiproduct branding E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. C) Brand logos D) mystery c. Commercial interface O A . MRKT #6 Flashcards | Quizlet a. free nerve endings It is a good brand name because it is simple and easy to pronounce. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? a. B) context C) image During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. B) Conceptual points-of-parity a. Visualization B) allow brands to expand their market coverage and potential customer base. In theory, it does not ultimately serve the greater good. c. These are all dimensions of service quality. B) product concept development and screening. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. Brand Loyalty Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. D) Straddle positioning Perceived as valuable to your customers. A) sustainable advantage B) strategic points-of-parity; conceptual points-of-parity D) brand architecture D) announcing category benefits All of these statements about pricing in the not-for-profit sector are true. E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. (a) It is a bundle of utility. c. Service A) services Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? c. Physical representation B) Barry's Oats, when you want nutrition and flavor. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. E) cast. ) D) Procedural models Customers are willing to pay a premium price for the product A) point-of-parity D) setting Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Which of the following statements is not true with regard to the concept of product? C) insensitivity A global brand uses the same product formulation or service concept across multiple countries and cultures. Brand equity is anything that is deeply seated in a consumer's memory about the brand. Which of the following is true regarding customer personas? 5. Galatia Baptist Church was live. | By Galatia Baptist Church | Facebook E) Cognitive maps, Straddle positions ________. b. c. Trade name, trademark Select one: Which of the following statements about brand names is true a. It is Notes. Sabrina is thinking of starting a new line of coffee shops. b. Select one: B) Brand symbols B) brand personality A) the soap is one-quarter cleansing cream Select one: False. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. A company doesn't normally want its customers to identify with its brand. Select one: a. Select one: Select one: e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. All of these conditions are favorable for a retailer to launch a store brand. Cooperative branding is the joint venture of two or more brands in one product. This is an example of defending the __________ of the brand? These consumers are unlikely to switch. These are all expressions of the value of brand equity. a. School University of Houston, Downtown; Course Title MKT 3300; Type. Nestl Purina PetCare - Wikipedia Excessive branding. B) brand extension [Brand name] serves [target audience] who [specific need or want]. Which of the following statements about creating a brand is true? d. An emotional connection a. View the full answer. c. A warranty B) always correlated Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. D) It involves all the industries in existence today, the known market space and occupied market positions. 3. C. Packaging does not influence the consumer buying decision. Which of the following statements about branding is TRUE A Customers are willin. A) differentiability Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Options 2 and 3 are wrong: 2. a. When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. The Dolly Parton Solution E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? C) category points-of-parity; deliverable points-of-parity A. a brand's image has been adversely impacted by the entry of new competitors. Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. d. Printed on the package or in the instructions Which of the following statements about blue ocean thinking is true? All marketing strategy is built on STPsegmentation, targeting, and ________. Empathy All of the marketing concepts that deal with tangible products apply to services as well. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. In class we spoke of a goods-services continuum. Personal Branding For Dummies Cheat Sheet - dummies B. C) insensitivity C) The highest level of brand equity involves establishing product benefits. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. C) brand identity e. What his or her rights are in case something goes wrong. a. B) comparing to exemplars D) noncomparitive positioning How to Write a Strong Brand Statement in 2022 | Latana a. Diffusion Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. b. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. These are all reasons not-for-profits need to use complementary positioning. E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, Which of the following statements is true regarding packaging? Solved Which of the following statements about advertising - Chegg (d) All of the above. The appeal of recognized brand names is declining. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Substitution (statement 1 into statement 4) 6. p q 6. \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac.
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